ConceptFictional business, made up to show our approach

Harbour Physio

A three-practitioner clinic where reception is swamped at 8am and new patients can’t get through.

Industry: Health
Location: Fictional · Newcastle
Services: Website + AI receptionist
Type: Concept project

harbourphysioTreatmentsOur teamPricesHealth fundsBook online

Same-week appointments · Newcastle

Find the cause.
Fix the movement.

Tell us where it hurts. We’ll show you what helps, who treats it, and the next time you can be seen.

Where does it hurt?Neck→Shoulder→Lower back→Knee→Not sure? Your first visit starts with working it out.

NeckShoulderLower backKnee

Treatment planNeck pain & headachesDesk posture, stiffness and tension headaches that keep coming back.

Hands-on treatment
Mobility you can do at your desk

6-week plan

MNext with MiaToday 3:15 pmBook

Treatment planShoulder painRotator cuff, frozen shoulder and the gym injury you’ve been ignoring.

Strength rehab program
Return-to-lifting plan

6-week plan

JNext with JoshTomorrow 8:00 amBook

Treatment planLower back & sciaticaDisc pain, sciatica and that “locked up” feeling getting out of bed.

Hands-on + core program
Advice for work and sleep

6-week plan

PNext with PriyaToday 5:00 pmBook

Treatment planKnee & running injuriesACL rehab, runner’s knee and recovery after surgery.

Graded strength plan
Return-to-run program

6-week plan

MNext with MiaThu 7:30 amBook

Progress you can seeRange of motion, tracked every visit

Knee bend92°124°

Live availabilitySee who’s free, then book in a tap

8am11am2pm5pm

Mia

Josh

Priya

Next free: Today 3:15 pm with Mia

Health fundsClaim on the spot. Pay only the gap.

Tap cardClaimed ✓HEALTH FUND

01Sports injuriesBack to training with a plan, not a guess.45 min · first visit

02Back & neckFind the cause, settle the pain, keep it away.45 min · first visit

03Post-surgery rehabStep-by-step, coordinated with your surgeon.45 min · first visit

04Clinical PilatesSmall classes, built around your injury.45 min · first visit

Booked in under a minute — even at 8am.Find a time

harbourphysioConcept site · fictional clinic

Hover the window to scroll the page

Concept story · example patient

8:01 amDay 1Week 3Week 5Week 6

The clinic line is busy. She books online in under a minute instead.

Day 1. Find the cause, not just the sore spot.

A plan she can actually follow, with reminders that turn up on time.

Bend 92° → 124°. Stairs stop being a negotiation.

Back running. Next check-in already in the calendar.

KneeHip

Clinic line busyBook online

MMia · Physiotherapist

Wed 4:15Thu 7:30Fri 8:00

Booked ✓ · Thu 7:30 am

Assessment notes

Knee pain on stairs and runs
Left hip strength lower than right
Goal: run 5 km again
Plan: 6 weeks, one visit a week

This week

✓MonSplit squats 3 × 10

✓WedStep-downs 3 × 12

✓FriWalk–jog 2 km

Reminder texted · Thu 7:30 ✓

Knee bend

92°108°124°

Pain on stairs6/102/10

Back running✓

Discharged to her own program. Check-in booked for four weeks’ time, reminder already queued.

W1W2W3W4W5W6

The brief

What we were solving.

Harbour Physio is a fictional clinic with three physiotherapists. Their website looked fine but didn’t explain treatments, and the phone was busy exactly when people tried to book — first thing and after work.

What wasn’t working

Busy signal at peak times and no answer after hours
No explanation of treatments, prices or what a first visit involves
Online booking hidden three clicks deep

What we designed

The fix, piece by piece.

Treatment pages people understand

What it is, who it’s for, what a first visit looks like and what it costs — with the practitioner who does it.

Booking from every page

A persistent “Book an appointment” button that goes straight to the right practitioner’s availability.

Overflow and after-hours receptionist

Answers new-patient questions, books and reschedules, and passes anything clinical to the team as a message.

The receptionist

How it answers.

“Hi, you’ve reached Harbour Physio. I’m the clinic’s virtual receptionist — I can book, move an appointment or take a message.”

New patient bookings
Reschedules and cancellations
Price and health-fund questions
Clinical questions passed to staff

Hear one in action

Our demo page has scripted calls you can play through.

Play a demo call

Results

No results to report — and we won’t make any up.

This is a concept for a fictional business, so there are no real customers or numbers behind it. When client projects go live, this is where we’ll share what changed — only with their permission.

Next projectRidgeline Plumbing & Gas

Free · no pressure · 15-minute chat

Want this for your business?

A free 15-minute call. We’ll tell you what we found, what we’d fix, and what it would cost. If we can’t help, we’ll say so.

Book your free call Hear a demo call