ConceptFictional business, made up to show our approach

Little Wren Café

A neighbourhood café whose menu lived in a blurry Instagram photo and whose hours were wrong on Google.

Industry
Hospitality
Location
Fictional · Fremantle
Services
Website
Type
Concept project

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  1. 6:58 am: the café is about to open and customers are already ordering ahead on the website.
  2. Three online orders arrive as tickets on the docket rail, each with a pickup time.
  3. The barista pours espresso, then milk, then foam. No phone to answer mid-pour.
  4. A group of eight books Saturday at 10 online and gets a confirmation text.
  5. At 11:30 the online menu switches from breakfast to lunch by itself.

The brief

What we were solving.

Little Wren is a fictional all-day café. Regulars love it, but newcomers couldn’t find a menu that loads on a phone, couldn’t book for groups, and kept turning up when the kitchen had closed.

What wasn’t working

  • Menu only available as a photo on social media
  • Opening hours inconsistent across Google, Facebook and the door
  • Group bookings and catering enquiries handled by phone mid-service

What we designed

The fix, piece by piece.

01

A menu that loads in a second

Real text, not a photo — searchable, readable on any phone, with dietary tags and prices the staff can update in minutes.

02

One source of truth for hours

Hours live on the site and in the Google Business Profile together, including public holidays.

03

Bookings and catering online

Group bookings and catering requests become tidy enquiries instead of phone calls during the lunch rush.

Results

No results to report — and we won’t make any up.

This is a concept for a fictional business, so there are no real customers or numbers behind it. When client projects go live, this is where we’ll share what changed — only with their permission.

Next projectHarbour Physio

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Want this for your business?

A free 15-minute call. We’ll tell you what we found, what we’d fix, and what it would cost. If we can’t help, we’ll say so.